STUART CRAINER is the author of The Management Century. His work appears in The Times and leading business magazines including Across the Board, Strategy and Business and Business 2.0. DES DEARLOVE is the co-author, with Stephen Coomber, of Architects of the Business Revolution. He is a former commissioning editor of The Times, and remains a frequent contributor to the newspaper. His work appears in business publications worldwide including Across the Board, Chief Executive Magazine and Strategy & Business.Stuart Crainer and Des Dearlove are the founders of the business content, concepts and consulting firm, Suntop Media. Their book credits include the international bestseller The Financial Times Handbook of Management, Gravy Training and the Career Adventurer's Fieldbook (co-authored with Stephen Coomber).

• Acknowledgements. Introduction.American Express.Apple.Barbie.Benetton.Budweiser.Coca-Cola.Disney.Federal Express.The Gap.General Electric.Gillette.Goodyear.Guinness.Håagen-Dazs.Harley-Davidson.Harvard Business School.Heineken.Heinz.Hertz Car-Hire.Hewlett-Packard.Holiday Inn.Hoover.IBM.Ikea.Intel.Kellogg's.Kodak.Lego.Levi-Strauss.Marlboro.Mars.McDonald's.McKinsey & Co.Mercedes-Benz.Microsoft.Nescafé.Nike .Red Cross.Reuters.Rolls-Royce.Sears, Roebuck.Sony.Starbucks.Swatch.Toyota.Virgin.Wal-Mart.Wrigley's.Xerox.Yamaha.Index.