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Stanley J. Paliwoda, John K. Ryans Jr - International Marketing: Modern and Classic Papers, Inbunden

Inbunden, Engelska, 2008

International Marketing: Modern and Classic Papers

Av Stanley J. Paliwoda, John K. Ryans Jr

Del 6 i serien The International Library of Critical Writings on Business and Management series

15769 kr

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Beskrivning
This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies.International Marketing: Modern and Classic Papers is a major three-volume work, with the material being divided into twenty sections, each part seeking to achieve a balance between the conceptual and the empirical, the explanatory and the exploratory.It will be essential reading for both scholars, researchers, graduate students and practitioners grappling with the complexities of marketing in the new globalized world.
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Edited by Stanley J. Paliwoda, former Professor of Marketing and Director of Research, Department of Marketing, University of Strathclyde, UK and John K. Ryans, Jr., Emeritus Bridgestone Professor of International Marketing, Kent State University, US

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‘Professors Paliwoda and Ryans have put together an important collection of articles concerning critical writing in international marketing. Many of the articles are considered classics by many specialists in the field. The broad range of articles covers aspects of exporting, internationalization, and other strategic issues in international marketing that are seldom as well integrated as in this publication. This publication will serve as an essential resource for students and scholars of international marketing long into the future. The authors have made a great contribution to international marketing.’

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