The Guide to Franchising

Häftad, Engelska, 2004

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Beskrivning

The Guide to Franchising first published in 1970 is a comprehensive guide to all aspects of franchising not only is it a valuable introduction to this growing area of business for those who are unfamiliar with franchising, and answers the fundamental questions: why franchise your business? Why take up a franchise? What can be franchised? The book also functions as a practical guide for those already involved in franchising. It examines how to become a franchisor or franchisee and the relationship between the two parties.The seventh edition has been substantially revised and updated to reflect recent experience and developments in the field. The book is very comprehensive and includes international development and examples of franchise specific regulation from around the world.

Produktinformation

Utgivningsdatum:2004-09-16
Mått:187 x 20 x 241 mm
Vikt:860 g
Format:Häftad
Språk:Engelska
Antal sidor:422
Upplaga:7
Förlag:Cengage Learning
ISBN:9781844801626

Utforska kategorier

Nationalekonomi inom Ekonomi och Ledarskap

Recensioner i media

Introduction. 1. The Meaning of 'Franchise' and 'Franchising'. 2. What can be Franchised? 3. Why Franchise Your Business? 4. Why Take up a Franchise? 5. How to Become a Franchisor. 6. How to Become a Franchisee. 7. The Financial Aspects of Franchising. 8. Franchisor-Franchisee Relations. 9. Channels of Communication: Franchisee Advisory Associations. 10. Overview of Contractual Issues. 11. Structure of Franchise Agreements. 12. Information Technology. 13. Not for profit Franchising. 14. The decision to Franchise Internationally 15. International Franchising. 16. The British Franchise Association. 17. Franchising in the USA. 18. Case Studies: UK Franchises 19. Case Studies: International Franchises 20. Not for Profit Case Study. Appendices. Index.

Innehållsförteckning

Introduction. 1. The Meaning of ''Franchise'' and ''Franchising''. 2. What can be Franchised?3. Why Franchise Your Business? 4. Why Take up a Franchise? 5. How to Become a Franchisor6. How to Become a Franchisee7. The Financial Aspects of Franchising8. Franchisor-Franchisee Relations9. Channels of Communication: Franchisee Advisory Associations10. Overview of Contractual Issues11. Structure of Franchise Agreements12. Information Technology13. Not for Profit Franchising 14. The Decision to Franchise Internationally15. International Franchising: Structuring the Arrangements16. The British Franchise Association17. Franchising in the USA18. Case Studies: UK Franchises19. Case Studies: International Franchises20. Not for Profit Case StudyAppendices. Index.