Marketing National Parks for Sustainable Tourism

Stephen L. Wearing is Associate Professor at the University of Technology Sydney, Australia and has worked in the field for 25 years. His research interests include ecotourism, community based and volunteer tourism, environmentalism, the sociology of leisure and tourism and social sciences in protected area management.Stephen Schweinsberg is Lecturer in Sustainable Management at the University of Technology Sydney Business School, Australia and his research focuses on tourism and rural community interactions and national park based tourism management.John Tower is Senior Lecturer in Recreation and Sport Management at Victoria University, Australia. He has worked in the leisure, recreation and sport industry for over 30 years with a particular interest in community sport and recreation participation and the delivery of community sport and recreation services.

For those interested in marketing – making connections between people and their parks – this book dives deeper, uncovering philosophy, circumstance and practice in informative and often provocative ways thus challenging readers to think out of the box to design an effective marketing perspective and practice.

• Chapter 1: An Environmental Context for Sustainable National Park MarketingChapter 2: Mainstream to Alternative Tourism MarketingChapter 3: Sustainable Tourism Marketing – A Wicked Policy Challenge for Park ManagersChapter 4: Approaches to Marketing Ephemeral Tourist ExperiencesChapter 5: The Multifaceted Rural, Power and the Marketing of Culture through InterpretationChapter 6: Tragedy of the Commons or Solution for the Commons