Research Methods for Managers

AvJohn Gill,Phil Johnson

Häftad, Engelska, 2010

863 kr

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Beskrivning

The highly-anticipated Fourth Edition of this bestselling text still succeeds in providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions.

 NEW to the Fourth Edition:

 - Expanded coverage to accommodate recent developments in management research methodology. New topics include: doing a literature review, case study research, action research, mixed methods, and writing-up.

- Packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience.

- Additional learning features including critical reflection boxes, case studies and chapter summaries.

- A companion website with a full Instructors' Manual and PowerPoint slides. Students have free access to downloadable journal articles and author podcasts.

Using a practical approach, but with explicit attention to the role of theory in management research, the new edition of Research Methods for Managers is a stimulating guide for students in management, organization and organization research.

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