Crowdsourcing

One Step Beyond

AvJean-Fabrice Lebraty,Katia Lobre-Lebraty

Inbunden, Engelska, 2013

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Beskrivning

Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities.Chapter 1 is based on four examples: the online-banking sector, an informative television channel, the postal sector and the higher education sector. It shows that in the current context, for a company facing challenges, the crowd remains an untapped resource. The next chapter presents crowdsourcing as a new form of externalization and offers definitions of crowdsourcing. In Chapter 3, the authors attempt to explain how a company can create value by means of a crowdsourcing operation. To do this, authors use a model linking types of value, types of crowd, and the means by which these crowds are accessed.Chapter 4 examines in detail various forms that crowdsourcing may take, by presenting and discussing ten types of crowdsourcing operation. In Chapter 5, the authors imagine and explore the ways in which the dark side of crowdsourcing might be manifested and Chapter 6 offers some insight into the future of crowdsourcing.

Produktinformation

Utgivningsdatum:2013-08-27
Mått:163 x 241 x 19 mm
Vikt:417 g
Format:Inbunden
Språk:Engelska
Antal sidor:144
Upplaga:1
Förlag:ISTE Ltd and John Wiley & Sons Inc
ISBN:9781848214668

Utforska kategorier

Systemvetenskap och AI inom Data och IT

Mer om författaren

Jean-Fabrice Lebraty is Professor of management sciences at IAE (Business School) at Jean Moulin – Lyon 3 University in France and a member of the research laboratory Magellan EA3713. He specializes in the management of information and communication systems and his research notably concerns decision-making and the links between crowd and information technology.Katia Lobre-Lebraty is Associate Professor of management sciences at IAE (Business School) at Jean Moulin – Lyon 3 University in France and a member of the research laboratory Magellan EA3713. She specializes in management control and strategic management and her research concerns both the modes of governance of organizations and Open Data.

Innehållsförteckning

INTRODUCTION ixI.1. A typology of management situations xI.2. Crowdsourcing: a multifaceted concept xiiACKNOWLEDGMENTS xvCHAPTER 1. A TURBULENT AND PARADOXICAL ENVIRONMENT 11.1. Economic financialization and its challenges 11.2. The mass diffusion of the Internet and its consequences 31.3. The paradoxical coexistence of scarcity and abundance around data 41.4. Unique simultaneity of crisis and immobilism 81.4.1. The online banking sector 91.4.2. The postal sector 101.4.3. The television sector 111.4.4. The training sector: French universities 121.4.5. The conclusion to be drawn from these cases: the crowd remains an underexploited resource 13CHAPTER 2. CROWDSOURCING: A NEW FORM OF EXTERNALIZATION 152.1. The concept of externalization 172.2. The idea of relationships 182.3. The concept of a crowd 192.3.1. The connected crowd 212.3.2. Understanding the crowd 232.3.3. Crowds and experts 26CHAPTER 3. CROWDSOURCING AND VALUE CREATION 293.1 Creation of value 303.2. What type of value? 343.3 What type of crowd? 353.4 Towards an adapted business model 40CHAPTER 4. FORMS OF CROWDSOURCING 474.1. Crowdjobbing 494.1.1. What is it? 504.1.2. Why it works 514.1.3. Limitations 524.1.4. The future 534.2. Crowdwisdom 554.2.1. What is it? 564.2.2. Why it works 564.2.3. Limitations 574.2.4. The future 574.3. Crowdfunding 584.3.1. What is it? 584.3.2. An illustrative example 594.3.3. Why it works 614.3.4. Limitations 634.3.5. The future 644.4. Crowdsourcing and forecasting 654.4.1.What is it? 654.4.2. An illustrative example 664.4.3. Why it works 684.4.4. Limitations 684.4.5. The future 684.5. Crowdsourcing and innovation 694.5.1. What is it? 704.5.2. Why it works 724.5.3. Limitations 734.5.4. The future 754.6. Crowdsourcing and authenticity (C&A) 754.6.1. What is it? 764.6.2. Why it works 774.6.3. Limitations 784.6.4. The future 794.7. Crowdauditing 804.7.1. What is it? 814.7.2. Why it works 824.7.3. Limitations 834.7.4. The future 844.8. Crowdcontrol 854.8.1. What is it? 854.8.2. Why it works 864.8.3. Limitations 864.8.4. The future 874.9. Crowdcuration 884.9.1. What is it? 884.9.2. An illustrative example 894.9.3. Why it works 904.9.4. Limitations 914.9.5. The future 924.10. Crowdcare 934.10.1. What is it? 934.10.2. An illustrative example 944.10.3. Why it works 964.10.4. Limitations 964.10.5. The future 96CHAPTER 5. THE DANGERS OF CROWDSOURCING 97CHAPTER 6. THE FUTURE OF CROWDSOURCING 101CONCLUSION 107BIBLIOGRAPHY 109INDEX 119