Doing Your Business Research Project

John Beech MA MBA PhD FRSA is an academic researcher and lecturer specialising in Sport Management Event Management and Tourism Management, at the University of Coventry.

"It is very accessible and engaging… in constant dialogue with the concerns of average students. Difficult issues are introduced in an accessible way with a lot of concrete examples."

• Section 1 What is ResearchChapter 1 IntroductionSection 2 Beginning your researchChapter 2 The basic ideaChapter 3 Managing the Research ProjectChapter 4 Choosing the research topicChapter 5 Defining your research perspectivesSection 3 Producing Your ProjectChapter 6 Doing your literature reviewChapter 7 Methodology into PracticeChapter 8 MethodsSection 4 Analysing your results and writing upChapter 9 Analysis and SynthesisChapter 10 Writing UpSection 5 ConclusionChapter 11 Some Final ThoughtsBibliography