Edited by Shlomo Maital, Senior Research Fellow, S. Neaman Institute for Advanced Studies in Science and Technology, Technion, Haifa, Israel and Sharone L. Maital, Oranim-Kibbutz College of Education, and Laboratory for the Study of Child Development, University of Haifa, Israel

'In the last decade or so, economic psychology has developed to a stage where it can claim to be a fully fledged discipline, with its own journals, learned societies, and conferences. This large and impressive volume testifies to the progress made.'

• CONTENTSINTRODUCTIONPART I: ECONOMICS AND PSYCHOLOGY: AN OVERVIEWS. Maital and S. Maital (1984), ‘Psychology and Economics’PART II: economic socializationD. Lassarre and C. Roland-Lévy (1989), ‘Understanding Children’s Economic Socialization’P. Webley, M. Levine and A. Lewis (1991), ‘A Study in Economic Psychology: Children’s Saving in a Play Economy’PART III: THE CONTEST FOR SELF-COMMANDG. Ainslie (1975), ‘Specious Reward: A Behavioral Theory of Impulsiveness and Impulse Control’T. C. Schalling (1984), ‘Self-command in Practice, in Policy and in a Theory of Rational Choice’S. Maital (1986), ‘Prometheus Rebound: On Welfare-improving Constraints’G. C. Winston (1980), ‘Addiction and Backsliding: A Theory of Compulsive Consumption’H. M. Shefrin and R. H. Thaler (1988), ‘The Behavioral Life-cycle Hypothesis’G. Lowenstein and D. Prelec (1992), ‘Anomalies in Intertemporal Choice: Evidence and an Interpretation’PART IV: RATIONAL CHOICEH. A. Simon (1955) ‘A Behavioral Model of Rational Choice’J. G. March (1978), ‘Bounded Rationality, Ambiguity and the Engineering of Choice’R. J. Herrnstein (1990), ‘Rational Choice Theory: Necessary but not Sufficient’PART V: ENDOGENOUS PREFERENCESG. A. Akerlof and W. T. Dickens (1982), ‘The Economic Consequences of Cognitive Dissonance’T. Scitovsky (1986), ‘How to Bring Joy into Economics’A. Lewis and J. Cullis (1990), ‘Ethical Investments: Preferences and Morality’PART VI: THE ECONOMIC PSYCHOLOGY OF DEMND AND MARKETSV. L. Smith (1962), ‘An Experimental Study of Competitive Market Behavior’h. lEIBENSTEIN (1950), ‘BANDWAGON, SNOB AND VEBLEN EFFECTS IN THE THEORY OF CONSUMERS’ DEMAND’S. E. G. Lea (1978), ‘The Psychology and Economics of Demand’G. Katona (1968), ‘Behavioral and Ecological Economics” Consumer Behavior: Theory and Findings on Expectations and Aspirations’PART VII: BEHAVIOR TOWARD RISKA. Tversky and D. Kahneman (1974), ‘Judgement under Uncertainty: Heuristics and Biases: Biases in Judgements Reveal Some Heuristics of Thinking Under Uncertainty’R. M. Hogarth and H. Kunreuther (1989), ‘Risk, Ambiguity and Insurance’PART VIII: CAPITAL MARKETSS. Schachter, D. C. Hood, W. Gerin, P. Andreassen and M. Rennert (1985), ‘Some Causes and Consequences of Dependence and Independence in the Stock Market’W. F. M. De Bondt and R. H. Thaler (1985), ‘Does the Stock Market Overract?’PART IX: APPLYING ECONOMICS TO PSYCHOLOGYR. C. Winkler (1971), ‘The Relevance of Economic Theory and Technology to Token Reinforcement SystemsH. Rachlin, R. Batalio, J. Kagel and L. Green (1981), ‘Maximization Theory in Behavioral Psychology’D. Naum and D. Gopher (1979), ‘On the Economy of the Human-processing System’