Marketing Ethics

Dr Bodo Schlegelmilch is Chair of International Marketing Management at the Vienna University of Economics.

1. Introduction PART 1: FUNDAMENTALS OF MARKETING ETHICS 2. The need for corporate integrity 3. Ethics in the Triad 4. Ethical dimensions in the analysis of international marketing opportunities 5. Ethical dimensions in international marketing management 6. Ethical dimensions in the selection and implementation of international marketing strategies 7. Future challenges in international marketing ethics PART 2: ETHICS IN INTERNATIONAL MARKETING PRACTICE - CASES 8. The IBM - Fujitsu dispute 9. H.B. Fuller in Honduras: Street Children and Substance Abuse 1- Starnes-Brenner Machine tool Co. To Bribe or Not to Bribe 11. The Case of the Environment Impasse 12. Audi of America, Inc. 13. Dow Corning Corporation: Business Conduct and Global Values PART 3: READINGS IN INTERNATIONAL MARKETING ETHICS 14. Earnest Grundling: Ethics and Working with the Japanese 15. Lyn Sharp Pain: Corporate Policy and the Ethics of Competitor Intelligence Gathering 16. Sak Onkvisit and John J Shaw: International Corporate Bribery 17. Alan J Dubinsky and Marvin A Jolson, Kasaaki Kobabe and Chae Un Lim: A Cross-National Investigation of Industrial Sales People's Ethical perceptions 18. Spinello, Richard: Ethics, Pricing and the Pharmaceutical Industry 19. Diana Robertson and Bodo B Schlegelmilch: Corporate Institutionalisation of Business Ethics in the United States and Great Britain Appendix Bibliography Index

• 1. Introduction.PART I: FUNDAMENTALS OF MARKETING ETHICS.2. The need for corporate integrity.3. Ethics in the Triad.4. Ethical dimensions in the analysis of international marketing opportunities.5. Ethical dimensions in international marketing management.6. Ethical dimensions in the selection and implementation of international marketing strategies.7. Future challenges in international marketing ethics.PART II: ETHICS IN INTERNATIONAL MARKETING PRACTICE - CASES.8. The IBM - Fujitsu dispute.9. H.B. Fuller in Honduras: Street children and substance abuse.10. Starnes-Brenner Machine tool Co. To bribe or not to bribe.11. The case of the environment impasse.12. Audi of America, Inc.13. Dow Corning Corporation: Business conduct and global values.PART III: READINGS IN INTERNATIONAL MARKETING ETHICS.14. Earnest Grundling: ethics and working with the Japanese.15. Lyn Sharp Pain: Corporate Policy and the Ethics of Competitor intelligence gathering16. Sak Onkvisit and John J Shaw: International corporate bribery.17. Alan J Dubinsky and Marvin A Jolson, Kasaaki Kobabe and Chae Un Lim: A cross-national investigation of industrial sales people''s ethical perceptions.18. Spinello, Richard: Ethics, pricing and the pharmaceutical industry.19. Diana Robertson and Bodo B Schlegelmilch: Corporate institutionalization of business ethics in the United States and Great Britain.Appendix.Bibliography.Index.