PART 1: THE NATURE OF E-BUSINESS. 1. Introduction: e-business, marketing strategy and the international environment. 2. The Internet and its impact on international marketing. 3. The Internet and the e-value chain. PART II: INTERNATIONAL MARKETING STRATEGY & E-BUSINESS. 4. The Internet, foreign market entry, internationalization and globalization. 5. International competitive strategy in the electronic environment. 6. Relationships, networks and strategic alliances in an Internet world. PART III: THE INTERNATIONAL ENVIRONMENT OF E-BUSINESS. 7. Legal and tax issues in the global electronic environment. 8. The political minefield of marketspace. 9. Accommodating culture in international business strategy. PART IV: MARKETING TACTICS AND E-BUSINESS. 10. Products, services and pricing in marketspace. 11. International e-business distribution and logistics. 12. Effective international promotion strategies using the Internet. Index.

• PART 1: THE NATURE OF E-BUSINESS.1. Introduction: e-business, marketing strategy and the international environment.2. The Internet and its impact on international marketing.3. The Internet and the e-value chain.PART II: INTERNATIONAL MARKETING STRATEGY & E-BUSINESS.4. The Internet, foreign market entry, internationalization and globalization.5. International competitive strategy in the electronic environment.6. Relationships, networks and strategic alliances in an Internet world.PART III: THE INTERNATIONAL ENVIRONMENT OF E-BUSINESS.7. Legal and tax issues in the global electronic environment.8. The political minefield of marketspace.9. Accommodating culture in international business strategy.PART IV: MARKETING TACTICS AND E-BUSINESS.10. Products, services and pricing in marketspace.11. International e-business distribution and logistics.12. Effective international promotion strategies using the Internet.Index.

PART 1: THE NATURE OF E-BUSINESS. 1. Introduction: e-business, marketing strategy and the international environment. 2. The Internet and its impact on international marketing. 3. The Internet and the e-value chain. PART II: INTERNATIONAL MARKETING STRATEGY & E-BUSINESS. 4. The Internet, foreign market entry, internationalization and globalization. 5. International competitive strategy in the electronic environment. 6. Relationships, networks and strategic alliances in an Internet world. PART III: THE INTERNATIONAL ENVIRONMENT OF E-BUSINESS. 7. Legal and tax issues in the global electronic environment. 8. The political minefield of marketspace. 9. Accommodating culture in international business strategy. PART IV: MARKETING TACTICS AND E-BUSINESS. 10. Products, services and pricing in marketspace. 11. International e-business distribution and logistics. 12. Effective international promotion strategies using the Internet. Index.

• PART 1: THE NATURE OF E-BUSINESS.1. Introduction: e-business, marketing strategy and the international environment.2. The Internet and its impact on international marketing.3. The Internet and the e-value chain.PART II: INTERNATIONAL MARKETING STRATEGY & E-BUSINESS.4. The Internet, foreign market entry, internationalization and globalization.5. International competitive strategy in the electronic environment.6. Relationships, networks and strategic alliances in an Internet world.PART III: THE INTERNATIONAL ENVIRONMENT OF E-BUSINESS.7. Legal and tax issues in the global electronic environment.8. The political minefield of marketspace.9. Accommodating culture in international business strategy.PART IV: MARKETING TACTICS AND E-BUSINESS.10. Products, services and pricing in marketspace.11. International e-business distribution and logistics.12. Effective international promotion strategies using the Internet.Index.

PART 1: THE NATURE OF E-BUSINESS. 1. Introduction: e-business, marketing strategy and the international environment. 2. The Internet and its impact on international marketing. 3. The Internet and the e-value chain. PART II: INTERNATIONAL MARKETING STRATEGY & E-BUSINESS. 4. The Internet, foreign market entry, internationalization and globalization. 5. International competitive strategy in the electronic environment. 6. Relationships, networks and strategic alliances in an Internet world. PART III: THE INTERNATIONAL ENVIRONMENT OF E-BUSINESS. 7. Legal and tax issues in the global electronic environment. 8. The political minefield of marketspace. 9. Accommodating culture in international business strategy. PART IV: MARKETING TACTICS AND E-BUSINESS. 10. Products, services and pricing in marketspace. 11. International e-business distribution and logistics. 12. Effective international promotion strategies using the Internet. Index.

• PART 1: THE NATURE OF E-BUSINESS.1. Introduction: e-business, marketing strategy and the international environment.2. The Internet and its impact on international marketing.3. The Internet and the e-value chain.PART II: INTERNATIONAL MARKETING STRATEGY & E-BUSINESS.4. The Internet, foreign market entry, internationalization and globalization.5. International competitive strategy in the electronic environment.6. Relationships, networks and strategic alliances in an Internet world.PART III: THE INTERNATIONAL ENVIRONMENT OF E-BUSINESS.7. Legal and tax issues in the global electronic environment.8. The political minefield of marketspace.9. Accommodating culture in international business strategy.PART IV: MARKETING TACTICS AND E-BUSINESS.10. Products, services and pricing in marketspace.11. International e-business distribution and logistics.12. Effective international promotion strategies using the Internet.Index.