Unauthorized Guide To Doing Business the Philip Green Way

Liz Barclay writes for several monthly small business magazines and wrote a personal finance column for the News of the World. She has presented You & Yours on BBC Radio 4 for ten years as well as 'Call You & Yours' and Pick of the Week.Liz's TV experience includes three series of The Small Business Programme and The Business Hour on BBC2 - programmes for people who run SMEs, drawing on the experiences of other SMEs. Liz Barclay's radio experience spans the airwaves in the UK with In Business on BBC Radio 4 covering weekly business issues and Work It Out for BBC Radio 5 Live on employment issues.As a journalist Liz also writes on personal finance and small business including Moneywise, The Mail, The Express, News of the World and BBC News Online Business website.

"Barclay, a self-confessed fan of the retail magnate, lists 10 secrets behind Green's enormous fortune." (The Independent, August 2010)

• Acknowledgements. The Life and Times of Philip Green.One: Do it Your Way.Set your sights on your goal and go for it. Go with gut instinct; never take 'no' for an answer; keep a eye on the deals and the details.Two: Make the Business Run as Efficiently as Possible.It's not the same as cost-cutting – even in the good times, you have to remain resourceful.Three: Keep the Customer Satisfied.Find out what your customer wants and give it to them, and more. It’s the experience that counts.Four: Whatever You Do, Don't Break the Supply Chain.The retailer, customer and supplier are all in it together. Without the supplier there's nothing to sell.Five: People Matter – You Can't Run an Empire Without Them.Hang the CV – find out what they really can do.Six: Spot the Money-Making Opportunity.Borrow when you can, repay quickly and make a profit.Seven: When the Going Gets Tough – Work Harder!The more efficient you are during the tough times, the better you’re equipped to survive – but you have to work harder to stay still.Eight: Aim High and Keep Trying.Don't let a setback stop you. There will always be another opportunity that will suit the business.Nine: Stay Private, but Enjoy the Publicity.Staying private rather than going public has advantages, but the limelight is still a wonderful thing for business.Ten: Give Something Back.Support charity and good causes. It pays dividends for the business.How to Run a Business The Philip Green Way.The Last Word.Notes.Reading List.Index.