Unauthorized Guide To Doing Business the Bill Gates Way

Des Dearlove is co founder of the media content, concepts and consulting firm Suntop Media. He writes on business issues for magazines and newspapers throughout the world, including The Times, American Management Review and is a contributing editor to the US magazine Strategy+Business. Suntop Media’s Thought Leader Interview series is syndicated to publications in more than 25 countries.Des is an author or co-author of numerous books. They include Generation Entrepreneur (shortlisted for the WH Smith Book Prize), Gravy Training, and Firestarters! Des is an editor of the bestselling Financial Times Handbook of Management, now in it's the third edition.

• Acknowledgements. Bill Gates: A New Chapter.The Life and Times of Bill Gates.One: Be in the Right Place at the Right Time.Gates is one of a new breed of techie business leaders who combine technical know-how with business acumen.Two: Fall in Love with the Technology.One of the most important aspects of Microsoft’s continued success was Gates’ technological knowledge.Three: Take No Prisoners.Gates as a tough deal maker.Four: Hire Very Smart People.Microsoft’s famous campus in Redmond creates the perfect environment for high-IQ employees.Five: Learn to Survive.In Microsoft, Gates created a voracious learning machine, a major factor in its success.Six: Don't Expect Any Thanks.At Microsoft, Gates got more media attention than the rest of the IT industry put together. Much of it was negative.Seven: Assume the Visionary Position.Go up on your mountain. Much of Gates' success was derived from his ability to translate technical visions into marketing strategies.Eight: Cover all the Bases.Gates pursues multiple objectives simultaneously.Nine: Build a Byte-Sized Business.Think big but keep it simple.Ten: Never, Ever, Take Your Eye Off the Ball.Despite his enormous wealth and achievements, Gates remained relentless at Microsoft. He had no intention of repeating the mistakes of other once dominant computer companies such as IBM.And Finally: Know When it's Time to Move On.Great CEOs know when it is time to move on to new challenges. The way Gates managed his exit as a fulltime employee at Microsoft should be a lesson to all leaders.How to Get Rich the Bill Gates Way.Last Word.Notes.Index.