How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine. So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: -Why giving is your secret to success -How to get people's attention when time is your biggest competitor -Why creating beats sharing -How a small team can win. Build community. Build your brand. Build long-term growth.
