Andrew Paynter is a photographer and director based in Oakland, California, who is interested in exploring character and the creative process. His clients include Coca-Cola, Adidas, Levi Strauss, Converse, Apple, American Express and Rolling Stone. He has also embarked on several long-term photographic collaborations including decade-long projects with Hiut Denim and artist Geoff McFetridge, long-standing work with the bands Tortoise and The Mattson 2, and his ongoing personal series Working Artists.

In a world where everyone is a photographer now, how do you stand out? The answer can be found in this simple but profound book. It will train your eye to see what others don't. David Hieatt