Vintage Style

Our love affair with the high street is slowly fading, with predictions that second-hand fashion will overtake fast fashion within the next decade. This movement away from mass produced clothing has been largely driven by millennial consumers - motivated by eco-concerns, financial restrictions and a desire to express more individuality through their styling and garments. Technology has also been a game-changer, with apps and websites eliminating the need to riffle through dusty piles of clothing to bag a bargain. Vintage Style taps into this current interest in retro fashion, by showcasing vintage style fans from around the world - from young women dressing at Louis XIV in London, to a Tiki inspired palace in Palm Springs, and from a couple recreating The Golden Era of Hollywood in LA, to a Japanese Lolita in British suburbia. Vintage Style peeks inside the wardrobes and lifestyles of each vintage enthusiast, showcasing the resourceful ways they are interpreting bygone styles, and asking them why they chose to live out of step with contemporary fashion. Packed with images and ideas to inspire fellow vintage style enthusiasts.