What if a law firm's sustained success isn't about billingmore and more hours, but shaping its structure, approach, and attitudedifferently?In The Perfect Legal Business, former ManagingPartner and law firm management consultant Simon McCrum unlocks a freshframework for the modern legal firm, built around a number of key pillarsincluding: intelligent client selection, proactive client care, purposefulsenior and middle management, higher pricing for a higher level of service,lawyer inputs (not outputs), and the importance of cash to the business - allbrought together into a powerful force by the glue that is leadership. This book invites you to dig deep into law firm managementas a constant and fluid problem-solving enterprise - one driven by lawyers atall levels - that seeks to change the fortunes and destinies of law firms,their owners, their people, and their clients. Whether you are part of a small legal firm or a large Top 50organisation, the themes explored in The Perfect Legal Business armyou with the outlook, examples, and reasoning that lead to smarter decisionsand wide-ranging law firm growth. These things work, as has been provenrepeatedly in law firms of all sizes with which Simon has worked. Note: This book is the updated edition of ThePerfect Legal Business, originally published in 2020. It is the sister bookto The Perfect Lawyer and contains extensive material that crosses bothtitles. If you already have a copy of The Perfect Lawyer or, indeed, thefirst edition of The Perfect Legal Business, you will not need this one.The first edition has sold thousands of copies in over 50countries, and this edition includes Simon's very latest thinking on how tobest secure fast and sustainable profit-rich and cash-rich growth in law firms,borne from the further experience he gains each year as he works with law firmsaround the world. About Simon McCrum: Simon McCrum qualified as acommercial lawyer in 1990 at Pannone in Manchester, and during his time at thefirm, his role evolved from fee-earner into wider positions including Head ofvarious teams, Marketing Partner, Director of Business Development, EquityPartner, and part of the Management Team at the 1,000 person firm. In 2007,Simon became Managing Partner at a full-service Top 200 law firm in Oxford,Darbys Solicitors. The firm made a trading loss in 2007, but after going a longway backwards - and experiencing the 2008 Credit Crunch - the firm emerged tobe the country's fastest-growing law firm and was acquired by Knights in 2016.Simon subsequently exited to form McCrum Consulting and the McCrum TrainingAcademy to help the business performance and growth of law firms, teams, andlawyers. Simon helps partners, teams, and firms to secure ongoing growth in asafe, sustainable way.Simon is the author of the Law Firm Management andLeadership Trilogy of which this book forms part, along with The PerfectLawyer and The Perfect Partner.
