In this ground-breaking book, Asesh Sarkar presents a visionary solution for the widening rift between everyday people and shareholders within contemporary capitalist systems and societies.Sarkar compellingly argues that this gap – where economic growth is realised primarily through corporate profits and favours shareholders over the general population – is fuelling impoverishment and risking the potential for mass social unrest. Here he introduces an innovative approach that business leaders can leverage to make capitalism work for all.Enter the Customer Co-ownership Economy – a revolutionary model where companies align capitalism with wealth distribution by allocating shares to customers, transforming them into vested 'co-owners' with a stake in the company’s success.Drawing on robust economic reasoning, supported by academic research and insights, Sarkar champions this ownership structure as a win-win scenario. Businesses will enjoy heightened loyalty, goodwill and share of wallet, invaluable market insights to improve R&D, plus an engaged investor base that’s vital to growth and success. Customers will gain wealth through share ownership, regular dividends, financial literacy and a voice in corporate decisions.Through vivid anecdotes and clear modelling, Sarkar artfully illustrates the transformative potential of the Co-owned concept, demonstrating its compelling commercial benefits for businesses, substantial wealth generation for households, and a profoundly positive impact on society.Powerful in its simplicity and logic, by making a persuasive case for his 'capitalist cure' to recalibrate business and society, Sarkar provides an optimistic path for concerned business leaders and policymakers grappling with capitalism's flaws, promising a more equitable and prosperous future for all.
