Back in science class everyone learned that a chain reaction is a sequence of reactions that causes additional reactions to take place. A metaphor for a chain reaction is a rolling snowball causing a larger snowball until finally an avalanche. Chemically, the equivalent is a spark causing a blazing forest fire. Consultants who want to attract high-paying clients are looking for the secret of creating a client attraction chain reaction. The typical hype that works for retail products and low-cost services is not only a waste of time and money for consultants, it actually makes them less attractive to prospective clients. Based on a 20-year, $3 million client-attraction proprietary research study, this book elaborates on a proven process for business development with integrity and getting an up to 400 percent to 2000 percent return on your marketing investment.
