Growing Business Intelligence

George Kofi Amoako, PhD, is a Professor of Marketing and Director at the Directorate of ResearchInnovation and Consultancy at Ghana Communication Technology University. He is an honoraryProfessor at Durban University of Technology, South Africa, as well as a practicing Chartered Marketer(CIM-UK). He has published in academic journals and presented at conferences in Africa, America,Europe, and Australia and is ranked among the top four marketing scholars in Ghana and top 3% inAfrica (AD Scientific Index for 2024).Mohammed Majeed, PhD, DBA, is a Senior Lecturer and Head of the Department of Logistics andProcurement Management at Tamale Technical University, Ghana. Dr. Majeed holds two doctoraldegrees—a Doctor of Business Administration and a Doctor of Philosophy in Marketing. Dr. Majeedlectures at institutions across Ghana. A prolific author, he has 10 published books, with 10 more inproduction, with leading publishers such as Springer, Apple Academic Press, and Bentham Science, andhas authored over 40 book chapters and over 108 journal papers.Kwame Simpe Ofori, DBA, is an Associate Professor at the School of Management and Economics,University of Electronic Science and Technology of China. He has taught courses in finance andtelecommunications engineering. His research interests are in the areas of consumer behavior,technology adoption, trust in online systems, and PLS path modeling. His papers have appeared inseveral journals.Charles Asare, MBA, is a Lecturer of marketing at the Ghana Communication Technology University anda chartered marketer (CIM-UK). Mr. Asare is also a management consultant who provides training forprivate and public institutions in Ghana and the West African sub-region. His research interests aremultichannel and omnichannel integration, consumer behavior, and contemporary issues in marketing.He holds an MBA from the University of Sunderland, UK, and is a PhD candidate at the University ofProfessional Studies, Ghana.Jonas Yomboi, MCom, is a teacher at Senior High School, Navrongo Ghana. He holds a Master ofCommerce degree in Accounting from the University for Development Studies, Ghana; a Bachelor ofEducation degree in Accounting with Mathematics, and a Diploma in Ghanaian Sign Language. Mr.Yomboi teaches part time at Community Health Training College. His research interests include socialmedia, public sector accounting, and financial reporting.

• 1. Managing AI Implementation and Integration Within Organizations. 2. AI-Driven Performance Management and Optimization. 3. Visual AI and Customer Experience in the Hospitality Industry. 4. Supply Chain Transparency and Traceability: Role of New Age Technologies. 5. New Age Technologies and Marketing Management. 6. Deep Learning in the Hospitality Industry. 7. Artificial Intelligence (AI) and Customer Experience. 8. The Fourth Industrial Revolution and the Critical Role of Green HRM. 9. Exploring Exponential Intelligence for Business Transformation. 10. The Fourth Industrial Revolution (IR4) and Its Implications on the 7Ps of Marketing. 11. Ethical and Societal Implications of AI in Management. 12. Artificial Intelligence and Customer Service. 13. Visual Artificial Intelligence in the Hospitality Sector. 14. Artificial Intelligence-Enabled Marketing Mix. 15. Redefining Strategic Priorities with Advances in New Technologies. 16. Leveraging Technology in Finance.