Basics Fashion Design 01: Research and Design

Simon Seivewright graduated from Brighton University in Fashion Textiles Design with Business Studies and won Graduate of the Year at the BHS Graduate Fashion Week exhibition. Simon then exhibited his textiles at Premiere Vision in Paris and worked in Paris creating trend and forecasting brochures for clients in Europe, Japan and America. As a freelance woven textile designer and stylist, Simon's clients have included Vivienne Westwood, Christian Lacroix, Missoni, Simply Red, All Saints, BBC and London Fashion Week. Simon now runs the successful undergraduate Fashion degree at Northbrook College, UK. Simon has also recently completed a series of lectures on research and design methodologies in Shanghai, China, as well as at various UK universities.

A very useful sourcebook for both students and professionals. Breaks down the research and design process clearly, helping to understand the importance of relevant research for design. -- Pasqualina Iarrobino De Montfort University, UK I LOVE this series of books. They are inspirational, affordable, and informative. I love the interviews with the various designers and others in the industry... Of course, not all students actually go out and buy the book but those that do are impressed and have gone out and gotten some of the others in the series. -- Alisa Caron The Illinois Institute of Art - Chicago, USA Very useful and easy to understand book. Great visuals. Used as a resource for myself as a teacher and recommended to students to buy for themselves. Introduces students to design language that they can understand. -- Shelley Campton Canberra Institute of Technology, Australia The book will be suitable for the following reasons: very good teaching tools for specific research and design tasks; clear and concise with easy to follow instructions; contemporary and innovative in approach and format. -- Marie Loney Havering College of FE & HE, UK This book was very helpful on the topic of the research process in fashion design. Clearly and simply allows the student to know the importance of research and how to analyze and apply the information. The importance of materials and presentation. Great job! -- Joseve Munoz Islas, Universidad Anahuac, Mexico

• Research- what and why?What is a brief?What is reserach?What should research contain?Who are you designing for?Exercise 1: BrainstormingInterview: Alice PalmerInterview: Wendy DagworthyInterview: Alexander LambInterview: Daniel PollittChoosing what to researchChoosing a themeWhat are primary sources?What are secondary sources?Sources of inspirationExercise 2: Recycled garment manipulationInterview: Dr NokiInterview: Richard SorgerCompiling your researchThe sketchbookTechniques for drawingCollageJuxtaposition and deconstructionCross-referencingAnalysis of researchFocus of key elementsExercise 3: Focus research pagesSketchbook examplesInterview: Omar KashouraInterview: Jenny PackhamDesigning from your researchBridging the gapExercise 4: Collaged research on figuresModel and drapePhotomontage with draperyDesign development elementsExercise 5: Working with the colour wheelMarket levels in fashionExercise 6: Design development 1Refinement for individual garmentsExercise 7: Design development 2Selecting ideas to form a collectionInterview: WGSNInterview: Julien MacdonaldCommunicating your ideasDrawing for designTemplatesExercise 8: Creating a design development six-figure templateIllustrating with collageArt materialsIllustrationWorking drawingsLayout and compositionBeyond the drawing boardInterview: David DowntonInterview: Caryn FranklinGlossary; Online resources; Bibliography; Student resources; Index; Acknowledgements and credits; Working with ethics