Valuation of Digital Intangibles

Technology, Marketing and Internet

AvRoberto Moro Visconti

Häftad, Engelska, 2021

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Beskrivning

This book offers a primer on the valuation of digital intangibles, a trending class of immaterial assets.

Produktinformation

Utgivningsdatum:2021-02-18
Mått:148 x 210 x 30 mm
Vikt:715 g
Format:Häftad
Språk:Engelska
Antal sidor:536
Förlag:Springer Nature Switzerland AG
ISBN:9783030369200

Utforska kategorier

Affärsutveckling inom Ekonomi och Ledarskap
Finansiering inom Ekonomi och Ledarskap

Mer om författaren

Roberto Moro Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti – chartered accountants and financial consultants.Dr. Moro Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.

Innehållsförteckning

Chapter 1: Introduction.- Part 1: A General Valuation Approach.- Chapter 2: The valuation of intangible assets: an introduction.- Chapter 3: Digital scalability and Growth Options.- Part II - Technology.- Chapter 4: The valuation of know-how.- Chapter 5: Patent valuation.- Chapter 6: The valuation of technological startups.- Chapter 7: The valuation of software and database.- Chapter 8: The valuation of Artificial Intelligence.- Part III: Marketing.- Chapter 9: The valuation of trademarks and digital branding.- Chapter 10: The valuation of newspaper headings and publishing titles.- Part IV: Internet.- Chapter 11: Domain name valuation.- Chapter 12: The valuation of mobile apps.- Chapter 13: Big data valuation.- Chapter 14: Internet of Things.- Chapter 15: Internet companies and social networks.- Chapter 16: Blockchain valuation: Internet of Value and Smart Transactions.- Part V: Residual Goodwill, Bundled Intangibles And Bankabilityi.- ISSUES.- Chapter 17: Goodwill valuation.- Chapter 18: Portfolio of intangibles and royalty companies.- Chapter 19. Bankability of the intangible assets: more guarantees with less collateral?.