Firm Competitive Advantage Through Relationship Management

A Theory for Successful Sustainable Growth

Inbunden, Engelska, 2021

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Beskrivning

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain.

Produktinformation

Utgivningsdatum:2021-03-26
Mått:148 x 210 x 21 mm
Vikt:508 g
Format:Inbunden
Språk:Engelska
Antal sidor:279
Upplaga:21001
Förlag:Springer Nature Switzerland AG
ISBN:9783030673376

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Mer om författaren

Bartosz Deszczyński has been professionally involved in managing business relationships since 2003. He is Assistant Professor at Poznań University of Economics and Business, Poland in the Chair of International Marketing and an active consultant on CRM. He leads research project on relationship management funded by the Polish National Science Centre.

Innehållsförteckning

1: Research on the competitive advantage of the firm.- 2: Theoretical foundations of the relationship management mid-range theory.- 3: Relationship management maturity.- 4: Validating the relationship management maturity concept.- 5: Developing the upper relationship management mid-range theory.