Francesco Mangiapane deals with Socio-Semiotics of Culture and has investigated issues related to visual identity, branding, social media and internet culture, food and cultural identity. He has teached Communication of food at the University of Gastronomic Sciences in Pollenzo and holds the course of Semiotics of Cultural Heritage at the Degree Course in Cultural Heritage Sciences of the University of Palermo and. Among his writings: Peppa Pig (2014), Retoriche social (2018). He is also editor of the special issue of International Journal for the Semiotics of Law dedicated to animality, entitled Animals in Law. He is a columnist on national and local newspapers and magazines.Tiziana Migliore is adjunct professor of Semiotics at UniMercatorum University – Rome. She is the scientific secretary of the CiSS-International Center of Semiotic Sciences Umberto Eco, University of Urbino Carlo Bo, and the vice president of the International Association of Visual Semiotics. She has teached in several Universities, as IUAV Venice, Ca' Foscari University of Venice, University of Urbino Carlo Bo and University of Rome Tor Vergata. An expert of visual semiotics, rhetoric and aesthetics, her inquiry focuses on semiotic analysis of artworks. She has published Sensi del visibile: immagine, testo, opera (2018), Biennale di Venezia. Il catalogo è questo (2012), Miroglifici. Figura e scrittura in Joan Miró (2011), and more than 60 scientific articles in Italian and international journals.

• Introduction by Francesco Mangiapane and Tiziana Migliore.- Part I - Perspectives and Destinies: The European Flag According to Paolo Fabbri by Francesco Mangiapane and Tiziana Migliore.- A Proper Name for a Proper Union. Europe’s Mythological Model by Tiziana Migliore.- European Identity and the Sexual Function of Erasmus Program. Nomadism, Bilingualism and “Swiss Language” by Claudio Paolucci.- Exercising the European Essence. From Epistemology to Ethics by Simona Chiodo.- Geopolitics and Images. From Images to Discourse by Giuseppe Bettoni.- The “Decline of the West” as a Semiotic Strategy Against a European Union by Frank Jacob.- The European Union and the Spirit of Family in the Vision of Pope Francis by Paolo Peverini.- Part II - Borders and Limits: National Self-Determination and the Limits of Europe by Franciscu Sedda.- Europe in the Balkans. Weak Normative Power Meets Pallid Legitimacy by Eric Gordy.- The Inner Border as the Construction Site to Build a Hybrid Europe. The Case of South Tyrol by Valeria Burgio.- "From an Uncertain Border". Double, Existential and Discursive, European Crisis: Changes of Glance, Between Migrants Crisis and Climate Change by Federico Montanari.- Part III - Narratives and Representations: “So disarmingly European”. Eurovision Song Contest and the European Identity by Lucio Spaziante.- Europe’s Cosmopolitan Identity. Images of Unity in Diversity in the Euro by Monica Sassatelli.- European Utopics. on the Interreg Central Europe Cooperation Programme by Maria Cristina Addis.- European Politics of Food Origin. A Semiotic Analysis of Geographical Indications by Davide Puca.