Roberto Moro-Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti – chartered accountants and financial consultants. Dr. Moro-Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.

• Chapter 1: Introduction.- Part 1: A General Valuation Approach.- Chapter 2: The Valuation of Intangible Assets: An Introduction.- Chapter 3: Digital Scalability and Growth Options.- Part II - Technology.- Chapter 4: The Valuation of Know-How.- Chapter 5: Patent Valuation.- Chapter 6: The Valuation of Technological Startups.- Chapter 7: The Valuation of Software and Database.- Chapter 8: The Valuation of Artificial Intelligence.- Part III: Marketing.- Chapter 9: The Valuation of Trademarks and Digital Branding.- Chapter 10: The Valuation of Newspaper Headings and Digital Media.- Part IV: Internet and the Metaverse.- Chapter 11: Domain Name Valuation.- Chapter 12: The Valuation of Mobile Apps.- Chapter 13: Big Data Valuation.- Chapter 14: Internet of Things.- Chapter 15: Internet Companies, Videoconference, and Social Networks.- Chapter 16: Blockchain Valuation: Internet of Value and Smart Transactions.- Chapter 16: Cryptocurrencies, NFTs, and Digital Art Valuation.- Chapter18: Metaverse.- Chapter 19: Cloud Storage Valuation.- Chapter 20: The Valuation of Digital Platforms.- Part V: Residual Goodwill, Bundled Intangibles And Bankability Issues.- Chapter 21: Goodwill Valuation.- Chapter 22: Portfolio of Intangibles and Royalty Companies.- Chapter 23: Digitalization and ESG-Drive Valuation.- Chapter 24. Corporate Governance Concerns and Bankability Issues of the Intangible Assets.

Roberto Moro-Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti – chartered accountants and financial consultants. Dr. Moro-Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.

• Chapter 1: Introduction.- Part 1: A General Valuation Approach.- Chapter 2: The Valuation of Intangible Assets: An Introduction.- Chapter 3: Digital Scalability and Growth Options.- Part II - Technology.- Chapter 4: The Valuation of Know-How.- Chapter 5: Patent Valuation.- Chapter 6: The Valuation of Technological Startups.- Chapter 7: The Valuation of Software and Database.- Chapter 8: The Valuation of Artificial Intelligence.- Part III: Marketing.- Chapter 9: The Valuation of Trademarks and Digital Branding.- Chapter 10: The Valuation of Newspaper Headings and Digital Media.- Part IV: Internet and the Metaverse.- Chapter 11: Domain Name Valuation.- Chapter 12: The Valuation of Mobile Apps.- Chapter 13: Big Data Valuation.- Chapter 14: Internet of Things.- Chapter 15: Internet Companies, Videoconference, and Social Networks.- Chapter 16: Blockchain Valuation: Internet of Value and Smart Transactions.- Chapter 16: Cryptocurrencies, NFTs, and Digital Art Valuation.- Chapter18: Metaverse.- Chapter 19: Cloud Storage Valuation.- Chapter 20: The Valuation of Digital Platforms.- Part V: Residual Goodwill, Bundled Intangibles And Bankability Issues.- Chapter 21: Goodwill Valuation.- Chapter 22: Portfolio of Intangibles and Royalty Companies.- Chapter 23: Digitalization and ESG-Drive Valuation.- Chapter 24. Corporate Governance Concerns and Bankability Issues of the Intangible Assets.

Roberto Moro-Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti – chartered accountants and financial consultants. Dr. Moro-Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.

• Chapter 1: Introduction.- Part 1: A General Valuation Approach.- Chapter 2: The Valuation of Intangible Assets: An Introduction.- Chapter 3: Digital Scalability and Growth Options.- Part II - Technology.- Chapter 4: The Valuation of Know-How.- Chapter 5: Patent Valuation.- Chapter 6: The Valuation of Technological Startups.- Chapter 7: The Valuation of Software and Database.- Chapter 8: The Valuation of Artificial Intelligence.- Part III: Marketing.- Chapter 9: The Valuation of Trademarks and Digital Branding.- Chapter 10: The Valuation of Newspaper Headings and Digital Media.- Part IV: Internet and the Metaverse.- Chapter 11: Domain Name Valuation.- Chapter 12: The Valuation of Mobile Apps.- Chapter 13: Big Data Valuation.- Chapter 14: Internet of Things.- Chapter 15: Internet Companies, Videoconference, and Social Networks.- Chapter 16: Blockchain Valuation: Internet of Value and Smart Transactions.- Chapter 16: Cryptocurrencies, NFTs, and Digital Art Valuation.- Chapter18: Metaverse.- Chapter 19: Cloud Storage Valuation.- Chapter 20: The Valuation of Digital Platforms.- Part V: Residual Goodwill, Bundled Intangibles And Bankability Issues.- Chapter 21: Goodwill Valuation.- Chapter 22: Portfolio of Intangibles and Royalty Companies.- Chapter 23: Digitalization and ESG-Drive Valuation.- Chapter 24. Corporate Governance Concerns and Bankability Issues of the Intangible Assets.