Alessandro Capone has a Doctorate in linguistics (University of Oxford) and a doctorate in philosophy of language (University of Palermo). He is full professor of linguistics. He is also a series editor for Springer, an editor for Intercultural Pragmatics, author of five monographs and three books of poems, editor of 16 international volumes, and author of papers published in top international journals. He is a board member of numerous international journalsAssunta Penna is Ph.D in Cognitive Sciences (University of Messina). Among her main research interests are: media languages, digitalization of public administrations; women and the media; Internet Studies. She has written a number of research papers.

• Introduction.- I. Pragmalinguistics.- Chapter 1. Reference in Context.- Chapter 2. For a definition of hyperbole as operative on the scenes of the ancient Greek theatre: situations and lexicon.- Chapter 3. Synonymy and contextual dependence.- II. Performativity and social pragmatics.- Chapter 4. Genre as a context for persuasion: the construction of identities in different forms of institutionalised discourse. A case study.- Chapter 5. Pragmatics, Metaphor Studies and the Challenge of Mental Imagery.- Chapter 6. Material engagement and mediation: two necessary concepts.- Chapter 7. Silence as a meaning framework.- Chapter 8. Schtroumpf: forms of life and forms of talk.- III. Neurocognition and Clinical studies.- Chapter 9. Cognitive-Linguistic Difficulties in COVID-19.- Chapter 10. Reasoning as a tool at the service of our goals.- Chapter 11. When context really matters: the case of schizophrenia.- Chapter 12. Beyond the Meaning of Words: Issues in Neuropragmatics, Clinical Pragmaticsand Schizophrenic Language.- Chapter 13. Moral enhancement and contextualism: some reasons for the unattainability of the program for moralizing people.- Chapter 14. Clinical pragmatics and contextualism.

Alessandro Capone has a Doctorate in linguistics (University of Oxford) and a doctorate in philosophy of language (University of Palermo). He is full professor of linguistics. He is also a series editor for Springer, an editor for Intercultural Pragmatics, author of five monographs and three books of poems, editor of 16 international volumes, and author of papers published in top international journals. He is a board member of numerous international journalsAssunta Penna is Ph.D in Cognitive Sciences (University of Messina). Among her main research interests are: media languages, digitalization of public administrations; women and the media; Internet Studies. She has written a number of research papers.

• Introduction.- I. Pragmalinguistics.- Chapter 1. Reference in Context.- Chapter 2. For a definition of hyperbole as operative on the scenes of the ancient Greek theatre: situations and lexicon.- Chapter 3. Synonymy and contextual dependence.- II. Performativity and social pragmatics.- Chapter 4. Genre as a context for persuasion: the construction of identities in different forms of institutionalised discourse. A case study.- Chapter 5. Pragmatics, Metaphor Studies and the Challenge of Mental Imagery.- Chapter 6. Material engagement and mediation: two necessary concepts.- Chapter 7. Silence as a meaning framework.- Chapter 8. Schtroumpf: forms of life and forms of talk.- III. Neurocognition and Clinical studies.- Chapter 9. Cognitive-Linguistic Difficulties in COVID-19.- Chapter 10. Reasoning as a tool at the service of our goals.- Chapter 11. When context really matters: the case of schizophrenia.- Chapter 12. Beyond the Meaning of Words: Issues in Neuropragmatics, Clinical Pragmaticsand Schizophrenic Language.- Chapter 13. Moral enhancement and contextualism: some reasons for the unattainability of the program for moralizing people.- Chapter 14. Clinical pragmatics and contextualism.

Alessandro Capone has a Doctorate in linguistics (University of Oxford) and a doctorate in philosophy of language (University of Palermo). He is full professor of linguistics. He is also a series editor for Springer, an editor for Intercultural Pragmatics, author of five monographs and three books of poems, editor of 16 international volumes, and author of papers published in top international journals. He is a board member of numerous international journalsAssunta Penna is Ph.D in Cognitive Sciences (University of Messina). Among her main research interests are: media languages, digitalization of public administrations; women and the media; Internet Studies. She has written a number of research papers.

• Introduction.- I. Pragmalinguistics.- Chapter 1. Reference in Context.- Chapter 2. For a definition of hyperbole as operative on the scenes of the ancient Greek theatre: situations and lexicon.- Chapter 3. Synonymy and contextual dependence.- II. Performativity and social pragmatics.- Chapter 4. Genre as a context for persuasion: the construction of identities in different forms of institutionalised discourse. A case study.- Chapter 5. Pragmatics, Metaphor Studies and the Challenge of Mental Imagery.- Chapter 6. Material engagement and mediation: two necessary concepts.- Chapter 7. Silence as a meaning framework.- Chapter 8. Schtroumpf: forms of life and forms of talk.- III. Neurocognition and Clinical studies.- Chapter 9. Cognitive-Linguistic Difficulties in COVID-19.- Chapter 10. Reasoning as a tool at the service of our goals.- Chapter 11. When context really matters: the case of schizophrenia.- Chapter 12. Beyond the Meaning of Words: Issues in Neuropragmatics, Clinical Pragmaticsand Schizophrenic Language.- Chapter 13. Moral enhancement and contextualism: some reasons for the unattainability of the program for moralizing people.- Chapter 14. Clinical pragmatics and contextualism.