Communication Design and Branding

A Multidisciplinary Approach

AvNuno Martins,Daniel Raposo

Häftad, Engelska, 2024

Del 32 i serien Springer Series in Design and Innovation

1 962 kr

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Beskrivning

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world.

Produktinformation

Utgivningsdatum:2024-08-31
Mått:155 x 235 x 15 mm
Vikt:637 g
Format:Häftad
Språk:Engelska
Serie:Springer Series in Design and Innovation
Antal sidor:362
Upplaga:2023
Förlag:Springer International Publishing AG
ISBN:9783031353871

Utforska kategorier

Varumärken inom Ekonomi och Ledarskap
Människa – datorinteraktion inom Data och IT
Grafik och bildbehandling inom Data och IT

Innehållsförteckning

Visual Identity Design and Communication Design.- Mapping out the narrative dimensions of visual identities: a typological classification.- Principles for the Design of Brand Marks.- Dynamic Visual Identities: fundamental principles for their construction.- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina.- Certification of vegan and vegetarian products: V-label’s redesign.- A Product and Mobile Application based Residential Cooling System with Zero Emission.- Communication Design and Brand Advertising.- “So that Kyoto will always remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city.- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science.- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster.- Section 3 – Brand Image and user experience.- Between the Image and the Experience of the City: “Learning from Las Vegas”and “New Babylon” as Paradigmatic Cases.- Destination image through TripAdvisor´s reviews analysis.