Stanislav Stanković is originally from Niš, Serbia, where he completed his studies in Computer Science and Engineering at the Faculty of Electronic Engineering, Univeristy of Niš. He obtained his PhD from Tampere University of Technology, TUT (now Tampere University) in Digital Signal Processing. Virtual Reality and Virtual Environments were one of his main research interests during his time in academia. He has been lecturing courses on Virtual Reality and human Computer Interaction for several years at this institution.After leaving academia, he has been working for over a decade in the video games industry, as a game designer and a creative director in several renowned companies including Rovio, Electronic Arts and Supercell.

• Introduction.- Business Model of Free To Play.- Player psychology.- Modeling player audience.- Understanding time.- Mathematics of game design.- Social features.- Game design methods.- Live service.- Practical design examples.

Stanislav Stanković is originally from Niš, Serbia, where he completed his studies in Computer Science and Engineering at the Faculty of Electronic Engineering, Univeristy of Niš. He obtained his PhD from Tampere University of Technology, TUT (now Tampere University) in Digital Signal Processing. Virtual Reality and Virtual Environments were one of his main research interests during his time in academia. He has been lecturing courses on Virtual Reality and human Computer Interaction for several years at this institution.After leaving academia, he has been working for over a decade in the video games industry, as a game designer and a creative director in several renowned companies including Rovio, Electronic Arts and Supercell.

• Introduction.- Business Model of Free To Play.- Player psychology.- Modeling player audience.- Understanding time.- Mathematics of game design.- Social features.- Game design methods.- Live service.- Practical design examples.

Stanislav Stanković is originally from Niš, Serbia, where he completed his studies in Computer Science and Engineering at the Faculty of Electronic Engineering, Univeristy of Niš. He obtained his PhD from Tampere University of Technology, TUT (now Tampere University) in Digital Signal Processing. Virtual Reality and Virtual Environments were one of his main research interests during his time in academia. He has been lecturing courses on Virtual Reality and human Computer Interaction for several years at this institution.After leaving academia, he has been working for over a decade in the video games industry, as a game designer and a creative director in several renowned companies including Rovio, Electronic Arts and Supercell.

• Introduction.- Business Model of Free To Play.- Player psychology.- Modeling player audience.- Understanding time.- Mathematics of game design.- Social features.- Game design methods.- Live service.- Practical design examples.