Human-Centric Marketing

A Humanistic Approach to Business

AvAndreea Orîndaru

Inbunden, Engelska, 2026

Del i serien Research Series on Responsible Enterprise Ecosystems

531 kr

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Beskrivning

This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. In a business world driven by speed, automation, and superficial metrics, Andreea Orîndaru calls for a return to what truly connects us—our shared humanity. Using the PAUSE framework—Presence, Authenticity, Unity, Sustainability, and Empathy—she offers a fresh perspective and practical tools for building trust-based brands and meaningful relationships. Blending academic insight with reflective depth, the book challenges conventional marketing paradigms and encourages a more conscious, values-driven approach to communication and leadership. Designed for professionals, entrepreneurs, and students, it bridges business strategy with personal growth, offering a compelling vision of marketing as a force for positive impact and deeper human connection.

Produktinformation

Utgivningsdatum:2026-07-15
Mått:155 x 235 x undefined mm
Format:Inbunden
Språk:Engelska
Serie:Research Series on Responsible Enterprise Ecosystems
Antal sidor:138
Förlag:Springer Nature Switzerland AG
ISBN:9783032255099

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Mer om författaren

Andreea Orîndaru is a lecturer in Marketing at the Bucharest University of Economic Studies (Romania) and a coach focused on human-centric approaches. Her academic work explores sustainable development and educational innovation. She integrates marketing expertise with personal growth principles, helping individuals and organizations lead with empathy, integrity, and purpose. Andreea is a frequent contributor to international conferences and journals, bridging theory with real-world impact.

Innehållsförteckning

Part I: Marketing and the world – history and current trends.- 1. Marketing, as it is now.- 2. The world is changing.- Part II: The human-centric marketing premise.- 3. Marketing with intention.- part III: The human-centric marketing framework.- 4. Pillar 1 in human-centric marketing: presence.- 5. Pillar 2 in human-centric marketing: authenticity.- 6. Pillar 3 in human-centric marketing: unity.- 7. Pillar 4 in human-centric marketing: sustainability.- 8. Pillar 5 in human-centric marketing: empathy.- Part IV: Human-centric marketing in action.- 9. Practical tools in human-centric marketing.- 10. Expanding human-centric marketing to human-centric business.- 11. The Pause Manifesto.