Andreea Orîndaru is a lecturer in Marketing at the Bucharest University of Economic Studies (Romania) and a coach focused on human-centric approaches. Her academic work explores sustainable development and educational innovation. She integrates marketing expertise with personal growth principles, helping individuals and organizations lead with empathy, integrity, and purpose. Andreea is a frequent contributor to international conferences and journals, bridging theory with real-world impact.

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• Part I: Marketing and the world – history and current trends.- 1. Marketing, as it is now.- 2. The world is changing.- Part II: The human-centric marketing premise.- 3. Marketing with intention.- part III: The human-centric marketing framework.- 4. Pillar 1 in human-centric marketing: presence.- 5. Pillar 2 in human-centric marketing: authenticity.- 6. Pillar 3 in human-centric marketing: unity.- 7. Pillar 4 in human-centric marketing: sustainability.- 8. Pillar 5 in human-centric marketing: empathy.- Part IV: Human-centric marketing in action.- 9.  Practical tools in human-centric marketing.- 10. Expanding human-centric marketing to human-centric business.- 11. The Pause Manifesto.

Andreea Orîndaru is a lecturer in Marketing at the Bucharest University of Economic Studies (Romania) and a coach focused on human-centric approaches. Her academic work explores sustainable development and educational innovation. She integrates marketing expertise with personal growth principles, helping individuals and organizations lead with empathy, integrity, and purpose. Andreea is a frequent contributor to international conferences and journals, bridging theory with real-world impact.

Select Guide Rating

• Part I: Marketing and the world – history and current trends.- 1. Marketing, as it is now.- 2. The world is changing.- Part II: The human-centric marketing premise.- 3. Marketing with intention.- part III: The human-centric marketing framework.- 4. Pillar 1 in human-centric marketing: presence.- 5. Pillar 2 in human-centric marketing: authenticity.- 6. Pillar 3 in human-centric marketing: unity.- 7. Pillar 4 in human-centric marketing: sustainability.- 8. Pillar 5 in human-centric marketing: empathy.- Part IV: Human-centric marketing in action.- 9.  Practical tools in human-centric marketing.- 10. Expanding human-centric marketing to human-centric business.- 11. The Pause Manifesto.

Andreea Orîndaru is a lecturer in Marketing at the Bucharest University of Economic Studies (Romania) and a coach focused on human-centric approaches. Her academic work explores sustainable development and educational innovation. She integrates marketing expertise with personal growth principles, helping individuals and organizations lead with empathy, integrity, and purpose. Andreea is a frequent contributor to international conferences and journals, bridging theory with real-world impact.

Select Guide Rating

• Part I: Marketing and the world – history and current trends.- 1. Marketing, as it is now.- 2. The world is changing.- Part II: The human-centric marketing premise.- 3. Marketing with intention.- part III: The human-centric marketing framework.- 4. Pillar 1 in human-centric marketing: presence.- 5. Pillar 2 in human-centric marketing: authenticity.- 6. Pillar 3 in human-centric marketing: unity.- 7. Pillar 4 in human-centric marketing: sustainability.- 8. Pillar 5 in human-centric marketing: empathy.- Part IV: Human-centric marketing in action.- 9.  Practical tools in human-centric marketing.- 10. Expanding human-centric marketing to human-centric business.- 11. The Pause Manifesto.