Shaping the EU Global Strategy

Natalia Chaban is Professor and Jean Monnet Chair at the National Centre for Research on Europe, University of Canterbury, New Zealand. She has published on image and political communication studies within international relations contexts involving the EU in numerous journals and books. Together with Martin Holland, she co-leads the internationally recognised project “EU Global Perceptions”, involving more than 30 locations since 2002. Martin Holland holds a Jean Monnet Chair ad personam at the University of Canterbury, New Zealand, and is the Director of New Zealand’s EU Centres Network. His research spans a wide range of EU policy areas: institutional integration, common foreign policy, development and EU perceptions. He regularly lectures at universities in China, Malaysia and Thailand as well as New Zealand.

• Chapter 1: Introduction. Partners and Perceptions. Natalia Chaban and Martin Holland.- Chapter 2: The EU seen from Brazil: Images and Perceptions. Paula Sandrin and Andrea Ribeiro Hoffmann.- Chapter 3: Managing Europe’s reputation in Canada: searching for a strategy in times of crises. Antoine Rayroux.- Chapter 4: Trajectories and Transformations: Relations and Perceptions of the EU in China, 2006 to 2015. LAI Suetyi.- Chapter 5: The EU Global Strategy and EU-India Relations: A Perceptions Study. Rajendra K. Jain and Shreya Pandey.- Chapter 6: The European Union as Seen by Japan in an Age of Uncertainty. Michito Tsuruoka.- Chapter 7: Strategic Partner and Model of Governance: EU Perceptions in Mexico. Roberto Dominguez.- Chapter 8: Russia’s Vision of EU Migration Policy (2011-2015): Critical Assessment. Olga Gulyaeva.- Chapter 9: South African Perceptions on the European Union: Soft Power and Security. Kirsty Agnew and Lorenzo Fioramonti.- Chapter 10: Behind the Scenes: EU Images and Perceptions in South Korea. Sunghoon Park and Sae Won Chun.- Chapter 11: United States. Roberto Rodreiguez and Maxime Larivé.