The volume focuses on the demand side phenomena of the soaring economic growth of the past few centuries. Growth theory has basically ignored the massive changes that occur here: the huge increase in the variety of products and services and the growing specialization in consumption behavior. The papers in the present volume argue, in contrast, that precisely these changes are crucial for understanding why ever more goods and services can be sold and, thus, economic growth can continue. The papers explore the historical and empirical developments in consumption and offer first theoretical orientations on this important, though neglected, topic.
