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Beskrivning
Global production and purchasing operations create a platform for entry into new markets. However, it takes considerable effort to plan and implement a sustainable globalization strategy; this comprehensive handbook will help in that task.
Produktinformation
Utgivningsdatum:2007-12-13
Mått:203 x 276 x undefined mm
Format:Inbunden
Språk:Engelska
Antal sidor:401
Förlag:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
From the reviews: "This book, an update of the 2005 German edition, is based on interviews with 100+ managers at 54 companies in Western Europe, North America and Asia ... . The book, with a good quality touch, is filled with examples and data from companies and it has well-constructed, insightful data graphs and figures ... . I would highly recommend this book to academicians, consultants and practitioners or anyone who would like to know more about the inner workings of global production networks." (Gyula Vastag, International Journal of Production Research, Vol. 47 (19), October, 2009)
Innehållsförteckning
Why Go Global? The Multinational Imperative.- Selection Criteria: Assessing Relevant Trends and Indicators.- Investments Abroad: Using the Right Evaluation Techniques.- Network Design: Optimizing the Global Production Footprint.- Production Technology: Adapting to Maximize Local Advantage.- Implementation: Ramping Up New Facilities for Top Performance.- Management: Applying Best-Practice Structures and Processes.- Sourcing: Extending the Footprint Reconfiguration to Suppliers.- R&D: Aligning the Interface with Production.- Macroeconomic Implications: Accelerating Growth.