Curious Gap

Why do you keep watching a movie even when it's bad? Why do clickbait headlines work? Why can't you sleep until you know the answer to a trivia question?The answer lies in the "e;Information Gap Theory."e; When our brain perceives a gap between what we know and what we want to know, it produces a feeling of deprivation a mental itch that must be scratched. Curiosity is not a gift; it is a hunger. "e;The Curious Gap"e; explores how to hack this instinct. For students and teachers, it shows how to open gaps before trying to fill them (don't lecture, ask a mystery first). For marketers, it explains the science of the hook. Learn how to engineer curiosity in yourself and others to make learning addictive and attention automatic.