Advanced E-Business Research

International Trends & Issues

Inbunden, Engelska, 2017

695 kr

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Beskrivning

Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models? How can they succeed in the long-term? In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners.

Produktinformation

Utgivningsdatum:2017-08-28
Mått:148 x 210 x 0 mm
Vikt:360 g
Format:Inbunden
Språk:Engelska
Antal sidor:197
Förlag:Peter Lang AG
ISBN:9783631719084

Utforska kategorier

Mer om författaren

Stephan Böhm (Mobile Media and Telecommunications), Werner Quint (Organisation and Information Management) and Peter Winzer (Telecommunication/Media Management and Controlling) are teaching and doing research at RheinMain University of Applied Sciences. They founded the Center of Advanced E-Business Studies.

Innehållsförteckning

Mobile readiness of corporate websites – User experience, preferences, and interaction design of intermodal mobility applications – Hotel booking via mobile application – Mobile application adoption and cultural values – Personalized product information on e-commerce websites – Multichannel retailing in the regional food industry – E-services and customer willingness to pay for higher bandwidth – Information communication technology investment and industry performance – E-business and corporate social responsibility – Implementation of new technologies in sales force management