Script from the year 2000 in the subject Computer Science - Commercial Information Technology, grade: 1,0 (A), European Business School - International University Schlo Reichartshausen Oestrich-Winkel (Information Systems), language: English, abstract: Theme 1: Strategy and Applications1. There are 2 approaches to apply e-business: Portfolio oriented methods:--> IT follows strategy (reactive)- Directed towards aligning the IS function with the company's strategy- IS function as a business expense- Top-Down Approach Impact oriented methods:--> IT (partly) determines strategy (interdependent)- IT integral part of the strategy formulation process (dynamic alignment)- IS function as a business investment- Bottom-Up Approach[...]
