SWOT-Analysis for Henkel's Loctite

Research Paper (undergraduate) from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0 (HD), Macquarie University (Department of Business), course: Product and Pricing Decisions, language: English, abstract: Industrial Products Group (IPG) is division of Loctite Corporation. In the end of 1978, vice president Jeffrey Fox has to make decisions concerning the introduction of a new product the Bond-A-Matic. These decisions have a strong impact on Loctite s other divisions, products, distribution channels and salesforce, and the existing marketing plan.