Bokus
Sebastian Meyer - Acquisition of EasyJet plc. by British Airways plc., E-bok

E-bok, Engelska, 2007

Acquisition of EasyJet plc. by British Airways plc.

Av Sebastian Meyer

211 kr

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Beskrivning
The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan
Produktinformation
  • Utgivningsdatum: 2007-06-13
  • Språk: Engelska
  • Filformat: PDF
  • Kopieringsskydd: LCP
  • ISBN: 9783638726337
  • Förlag: GRIN Verlag
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