Achieving Excellence in Stakeholder Management

Häftad, Engelska, 2010

550 kr

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Beskrivning

Today, Stakeholder Management is a term commonly used to describe the policy towards all interest groups that have a stake in a company or an institution, but the crucial question is how this concept can be best applied to a company's context.

Produktinformation

Utgivningsdatum:2010-10-13
Mått:155 x 235 x 9 mm
Vikt:248 g
Format:Häftad
Språk:Engelska
Antal sidor:151
Förlag:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN:9783642055386

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Innehållsförteckning

From Customer Satisfaction via Stakeholder Management to the Balanced Scorecard.- From Customer Satisfaction to Customer Loyalty: The experience of the Michelin and NFO Infratest Workshop.- What makes TRI*M Methodology effective in improving quality?.- Research on Czech Telecom Customer Retention.- Haspa Quality — from Customer Satisfaction to Customer Retention.- Measuring organizational commitment in merging companies with NFO TRI*M.- Setting up a Customer Retention System for a major bank in Germany.- Data Matching and Data Mining with EX?A?MINE: putting TRI*M results into immediate action.- Company-specific deployment of TRI*M results.- The Customer Retention Index as a marketing performance measurement tool for trade fairs.- Auditing firms today and tomorrow.- A memorable meeting.