Intermediate Diploma Thesis from the year 2010 in the subject Business economics - Operations Research, grade: 1,7, New College Durham, language: English, abstract: Avis Europe Plc is a leading car rental company in Europe, Africa, the Middle East and Asia. The company offers its services through two globally recognised brands, namely Avis and Budget in more than 3,800 locations. The company serves over seven million customers across the network with an average fleet of 100,000 vehicles. It is headquartered in Bracknell, Berkshire and employs approximately 5,967 people (Data monitor, 2009). Due to the commercial ties with Avis Budget Group, as well as with the Wizard rental and reservation system, long term agreements allows Avis to utilize both names, brands and operating systems through master licensing agreements until 2036. The Budget named business is present in 3 continents and serves their customers through 1,000 rental locations in 65 countries. The Avis brand operates within a network of 2,800 locations in 109 countries through wholly-owned subsidiaries in 13 countries and franchisees in 96 countries (Avis Europe Plc, 2009, p. 10). Avis Europe plc serves individual, corporate and insurance/ replacement customers. The five mayor markets France, Italy, Germany and the United Kingdom generate approximately 86% of the company s revenue (Avis Europe Plc, 2010 [Online]).
