Elaboration case study: Burger King

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Westfalische Hochschule Gelsenkirchen, Bocholt, Recklinghausen, course: International Marketing, language: English, abstract: Burger King Corporation (BKC) is a Florida corporation based in Miami. BKCoperates and grants franchises to operate quick-service hamburger restaurantsusing certain trademarks, service marks and trade names and procedures forinventory control and management. Franchise Offer: There are 3 types of franchises offered:Institutional Locations: "e;Institutional locations"e; include government buildingsand facilities, medical facilities, airports, train and bus stations, sports facilities,factories, corporate campuses, turnpikes, limited access toll roads, themeparks, zoos and educational facilities. Traditional Burger King Restaurant Facility: A self-contained, full size BurgerKing Restaurant which is located and operated on a site as a freestandingbuilding or within another building structure such as a shopping mall. ATraditional Burger King Restaurant does not share any common areas with anyother businesses and serves the standard approved menu for Burger KingRestaurants. Non-Traditional Burger King Facility: A Burger King Restaurant may belocated at a site which includes other businesses, such as retail, food service,gas stations, convenience stores, other franchised businesses or restaurants orother similar facilities.[...]