Brand and marketing communication in golf

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction2. Theoretical basics-What is marketing communication ?-What are the objectives of it?-How does marketing communication work?-What is a brand? What is brand equity ?3. Practical part-Why is the golf market an attractive communication platform?-Which elements of brand and marketing communication could a company use in golf?-Example of the company/ brand NIKE Golf 4. ConclusionObjectives-Learn about key aspects of brand and marketing communication in general and in golf-Adopt the theoretical knowledge in golf using the example of NIKE