Influence of Culture and Personality on Customer Satisfaction

An Empirical Analysis across Countries

AvFranziska Krüger

Häftad, Engelska, 2016

Del i serien International Management Studies

550 kr

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Beskrivning

Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

Produktinformation

Utgivningsdatum:2016-02-29
Mått:148 x 210 x 13 mm
Vikt:301 g
Format:Häftad
Språk:Engelska
Serie:International Management Studies
Antal sidor:208
Upplaga:16001
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658125561

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Dr. Franziska Krüger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt.

Innehållsförteckning

The Satisfied Customer in International Business.- Customer Satisfaction, Culture, and Personality.- The Structure of the Zone of Tolerance across Countries and Individuals.- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.