Sales Meets Brain Research

Just let your customer buy

Inbunden, Engelska, 2023

876 kr

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Beskrivning

This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations. Why do negotiations sometimes lead to success and other times not?

Produktinformation

Utgivningsdatum:2023-03-25
Mått:168 x 240 x 14 mm
Vikt:430 g
Format:Inbunden
Språk:Engelska
Antal sidor:131
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658383237
Originaltitel:Vertrieb trifft Hirnforschung

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Paul Weber is Managing Director of Wholesale and Sales Manager for the entire group at the VEDES toy association. He is the owner of the sales agency SalesPerformance and has been advising, training and coaching companies from industry and trade for more than 30 years.Prof. Dr. Heiner Böttger is a university professor for the didactics of English language and literature with a research focus on "language-relevant neurodidactics" and language acquisition at the Catholic University of Eichstätt-Ingolstadt.

Innehållsförteckning

The role of brain research in the sales conversation.- Motivation typology and the brain-to-brain synchronicity.- The sales success spiral and the benefits model.- Reward system and closing sales without pressure.

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