Online Fundraisers

Targeted Planning and Successful Implementation

Häftad, Engelska, 2022

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Beskrivning

This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge.

Produktinformation

Utgivningsdatum:2022-12-08
Mått:168 x 240 x 14 mm
Vikt:254 g
Format:Häftad
Språk:Engelska
Antal sidor:121
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658388287
Originaltitel:Online-Spendenaktionen

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Mer om författaren

Sonja Harken researched cause donations and online fundraising in German-speaking countries as part of a Master's thesis at the Technical University of Cologne. She works as a fundraiser for Diakonie Michaelshoven.Martin Hodsman has been in charge of online fundraising campaigns for the alliance "Aktion Deutschland Hilft" for years. Previously, he was responsible for offline collections at the alliance.

Innehållsförteckning

What are online fundraisers - A definition.- Online fundraisers - An empirical overview.- The right marketing mix for online fundraisers.- Support and retention through tailored targeting.- Management of online fundraisers.- What is the potential of online fundraisers?.