Management in a Dynamic Environment

Concepts, Methods, and Tools

Häftad, Engelska, 2025

444 kr

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Beskrivning

This open-access book provides basic management knowledge in a concise and structured way. Current practical examples have been included (e.g., UBS merger, Rolex, Nestlé, Logitech, Netflix, Ferrero), and company examples have been updated or replaced.

Produktinformation

Utgivningsdatum:2025-10-31
Mått:168 x 240 x 21 mm
Vikt:623 g
Format:Häftad
Språk:Engelska
Antal sidor:350
Upplaga:2
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658451158

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Mer om författaren

Prof. PhD Rico J. Baldegger is a Research Professor at the Sawyer Business School, Suffolk University in Boston (USA), and an Honorary Professor at the School of Management Fribourg, HES-SO (Switzerland). His broad professional experience in entrepreneurship and management includes the fields of leadership, human resources, and branding. Professor Baldegger has created several start-ups in Europe and the US and was the founder and CEO of a management consultant company. Today, he is on the board of several companies, acts as a business angel, and supports entrepreneurial ecosystems in different countries. Furthermore, he is the president of the board of trustees of a sustainability foundation.

Innehållsförteckning

Basic Models of the Enterprise.- System-Based Approach and Cybernetics.- Management Techniques.- Strategy – Thinking and Acting.- Organization – Structure follows Strategy.- Corporate Culture – A Competitive Advantage.- Corporate Development through Innovation.