Customer-Committed

Mathias Weber is a partner at G&P Brand Consultancy in Munich. For over 18 years, he has been helping companies become more successful in the long term by building customer-committed and desirable brands. His clients include companies such as BMW Group, Porsche AG, and Bosch Siemens Hausgeräte, as well as medium-sized enterprises and hidden champions in the German-speaking region. In addition, he works as a lecturer at universities.

• The customer experience makes the difference.- Strategy: Establishing the foundation of a customer-connected organization.- Shaping the transformation to a customer-connected organization.- Creating customer-connected experiences.- Customer-connected brands – Best practice examples.- Summary and action needs.- Glossary.