Putting Stakeholder Management into Practice

Häftad, Engelska, 2014

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Beskrivning

Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality.

Produktinformation

Utgivningsdatum:2014-08-23
Mått:155 x 235 x 11 mm
Vikt:289 g
Format:Häftad
Språk:Engelska
Antal sidor:173
Förlag:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN:9783662312377

Utforska kategorier

Affärsstrategi inom Ekonomi och Ledarskap

Innehållsförteckning

Driving Action with TRI*M.- Ten Years of Quality Management at the Hamburger Sparkasse.- Driving the Bottom Line in Finance — Is There a Link Between Customer Retention and Business Success in the Financial Services Market?.- Customer Retention in Heavy Industry.- Understanding Customer Retention in Eurotel Prague - TRI*M Index Is only Average....- For the Better of the Company: Making TRI*M Work - The Orange Switzerland Experience.- Internal Service Quality as a Critical Factor for Success.- The ATB Journey with TRI*M.- A Rather Different Speed Record: From 44 to 90 in Two Years.- The Staff Survey as a Tool for Business Development.- The Employee Survey as a Milestone in Business Development.- Building a Customer-Centric Culture.- The Balanced Scorecard as an Internal Auditing Tool.- Increasing Customer Loyalty in Markets Faced with Changing Customer Expectations.