Digital Marketplaces Unleashed

Prof. Dr. Claudia Linnhoff-Popien holds the chair "Mobile and Distributed Systems" at the Ludwig-Maximilians-Universität in Munich. She did postdoctoral research at the Washington University of St. Louis, Missouri, USA before she was appointed to a professorship at the LMU Munich in 1998. She is board member of the Institute for Informatics, member of the research committee "Münchner Kreis" and co-founder of the ALOQA GmbH. The latter had one million registered users when it was sold to Motorola Mobility in 2010 marking one of the biggest exits in the history of start-ups of German universities. Further, she is head of the lead project "Das Mobile Internet der Zukunft" which brings together 8 different companies and 3 chairs and is funded by the state of Bavaria. She is also scientific advisor of the VIRALITY GmbH. Dr. Ralf Schneider has been Group CIO of the Allianz group since October 2010. As a graduate mathematician with a doctor's degree in computer science heworked in several management functions and gathered diverse experience at the Allianz Group since 1995. For instance, he was leader of the specialist division regarding e-Business and project controlling Germany, leader of the specialist division Information Systems Allianz sales and leader of the department Information Systems as CIO of the Allianz Deutschland AG previous to his current position. On top of that Dr. Ralf Schneider is a passionate sportsman.Michael Zaddach is Senior Vice President and leader of IT Services at the Flughafen München GmbH which was awarded as Europe's best airport repeatedly - most recently in 2014. His area of responsibility covers system development, system operation, and the whole IT-infrastructure of Munich airport. After completing a university degree in communications engineering he worked at Siemens, AEG and debis Systemhaus in various capacities, for example, in system development, Product-Line-Management, and consulting. At debis Systemhaus he lead a business unit for IT consulting services from 1997 to 2000. As a leader of that unit he conducted several outsourcing projects of debis Systemhaus before he entered the Flughafen Munich GmbH as CIO.

• Introduction.- Virtual and Online Marketplaces.- Financial Marketplaces.- Mobile Payment.- Trading, Travel, and Airports.- Knowledge and Marketplaces.- Big data and Data Analytics.- Marketplaces and Car Environments.- Cyber Security.- Corporate Social Business