Assessing the Impact of Social Networks on Organisational Performance

Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Companies are often slow to find the way to use a new technology without "e;strangling"e; it through excessive control. In the first years of the Internet up to the late 1990s, many companies feared that workers would waste their time surfing aimlessly, so they tried to control their access to it. While some employees were surfing aimlessly indeed, many of them have found ways to exploit the power of the Internet to improve their work, and the Internet quickly evolved as a valuable source of information, an excellent research and competition monitoring tool. The latest technological innovation that occurred in the workplace is the social media - Facebook, LinkedIn, Twitter, Ning, Plaxo, Hi5 and Second Life which they revolutionized the way we communicate, create networks and exchange information.