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46 produkter
Starbucks. Evolution of the Company's Marketing Plan
E-bok, 2016
200 kr
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Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, , course: Marketing, language: English, abstract: Starbucks is known for the qualitative variety of its products, the exclusive and friendly environment, the helpful and very polite …
Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone
E-bok, 2016
213 kr
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Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , course: Marketing, language: English, abstract: The aim of this assignment is to examine the theme of customer perceived by value and its marketing implications for how organisations become and …
Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone
Häftad, 2016
401 kr
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Consumer perceptions of value in relation to products of Home Depot versus Lowe's
E-bok, 2016
213 kr
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Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , course: Marketing, language: English, abstract: The present paper focuses on Lowe's and Home Depot's value propositions and provides suggestions on improving Home Depots' value proposition. It …
Consumer perceptions of value in relation to products of Home Depot versus Lowe's
Häftad, 2016
388 kr
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Does the Greek debt crisis threaten the stability of the Euro?
E-bok, 2016
75 kr
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Essay from the year 2014 in the subject Economics - Finance, , course: Economics, language: English, abstract: By late 2007, the first signs of financial bubble collapse, public debt, its servicing and the notorious spreads were not subject to financial markets. Countries having high or low debts …
Assessing the Impact of Social Networks on Organisational Performance
E-bok, 2016
75 kr
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Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Companies are often slow to find the way to use a new technology without "e;strangling"e; it through excessive control. In the first years of the …
Salespeople recruitment methods and training
The case of industrial salespeople in Greece
E-bok, 2016
501 kr
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Case Study from the year 2014 in the subject Leadership and Human Resources - Miscellaneous, grade: -, ( Middlesex University in London ), course: Marketing, Human Resources, language: English, abstract: The aim of the present thesis is to analyse the issues of recruitment and training and their …
Salespeople recruitment methods and training
The case of industrial salespeople in Greece
Häftad, 2016
613 kr
Lägg i varukorg
Adverse Effect of Antidumping Laws on Developing Countries
E-bok, 2017
238 kr
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Bachelor Thesis from the year 2010 in the subject Economics - International Economic Relations, , course: Economics, language: English, abstract: An unfair trade practice, dumping, occurs when a company sells its products abroad at prices lower than the price of the market in which they are …
New Classical economists. Why do New Classical economists believe that economic policy is ineffective?
E-bok, 2017
75 kr
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Essay from the year 2016 in the subject Economics - Macro-economics, general, , course: Economics, language: English, abstract: The neoclassical school has two founding members WS Jevons and L. Walras, who wrote their key projects in the 1870s. The difference made by the neoclassical school in …
Technology and innovation. How does the strategic planning process impact the management of technology and innovation and what consideration is given to the impact of disruptive technologies in particular?
E-bok, 2017
75 kr
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Essay from the year 2012 in the subject Computer Science - Internet, New Technologies, , course: Strategic Management, language: English, abstract: International experience shows constantly, through studies and practical applications, that fostering innovation relies more on strategic planning, …
Intellectual Property and EU Law. Has the expansion of intellectual property rights by the EU courts reduced the free movement of goods and services?
E-bok, 2017
157 kr
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Essay from the year 2013 in the subject Law - Media, Multimedia Law, Copyright, , language: English, abstract: In the present essay, intellectual property and free movement of goods and services will be discussed and it will be examined how and to what extent the intellectual property right law …
Psychological contract and the financial crisis
E-bok, 2017
200 kr
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Essay from the year 2012 in the subject Economics - Job market economics, , language: English, abstract: A key example of drastic change in today's global working environment with important consequences for employees since the diversification of all aspects of work is the transformation of the …
Consumer behaviour in Greece during economic crisis
E-bok, 2017
213 kr
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Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper examines the characteristics of the Greek consumer prior and during the crisis based on the study of various researches. Its main objective of this paper is …
differences between domestic and international marketing
About Anne C. Perry's article "e;International versus Domestic Marketing. Four Conceptual Perspectives"e;
E-bok, 2017
75 kr
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Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The article that is going to be discussed in the present essay is "e;International versus Domestic Marketing: Four Conceptual Perspectives"e; by Anne C. Perry …
Analyzing and comparing transactional and relationship marketing
E-bok, 2017
200 kr
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Essay from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: In today's modern business environment, the development of close and long-term relationships is a strategy which aims at creating competitive advantage and the …
role of viral advertising in brand equity building
E-bok, 2017
238 kr
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Bachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper presents the role of viral marketing in building brand equity. There are many well known theories that are generally accepted regarding brand …
importance of culture of schools in Cyprus for their strategic leadership and management
E-bok, 2017
166 kr
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Essay from the year 2009 in the subject Pedagogy - The Teacher, Educational Leadership, , language: English, abstract: Leadership is a way of motivating a group to enable them to achieve their aims. It also involves being responsible for the group as a whole. A leader is either appointed by the …
importance of culture of schools in Cyprus for their strategic leadership and management
Häftad, 2017
320 kr
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Employer attractiveness of public sector and non-for profit organisations for last-year students
E-bok, 2017
213 kr
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Essay from the year 2013 in the subject Leadership and Human Resources - Miscellaneous, , course: Human resources management, language: English, abstract: The sharp drop in economic activity and the dramatic rise in unemployment have already made a significant impact on real income and living …
Employer attractiveness of public sector and non-for profit organisations for last-year students
Häftad, 2017
401 kr
Lägg i varukorg
Unethical Behavior of Auditors
E-bok, 2017
238 kr
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Seminar paper from the year 2015 in the subject Business economics - Revision, Auditing, , language: English, abstract: The object of the current study are the challenges that auditors face and the falsification of financial reports something that occurs quite often recently. The term …
