Two Schools of Management Theory in Broadcast Station Management

Essay from the year 2014 in the subject Communications - Media History, University of Venda, course: Media studies, language: English, abstract: This paper defines and explores the various theoretical approaches that were used in the major schools of management thoughts, paying special attention to the classical school of thought as well as the modern school of thought. This paper then explores how these approaches can be used to manage broadcast media. Management science is seen as one of the applied sciences that would serve managers in a similar way as the physical sciences serve engineers.This essay seeks to critically discuss the various theoretical approaches pertinent to broadcast station management by gauging major schools of thought that dominated early management science. These two major early theoretical schools in management are the classical school and the behavioural school. This essay looks at both models, the existing literature on them and their similarities and differences.